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    <loc>https://www.sccanada.ca/blog/10-ways-to-increase-your-membership-renewals</loc>
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    <lastmod>2026-03-06</lastmod>
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      <image:title>Blog - Top 10 ways to increase your not-for-profit membership renewals - Make it stand out</image:title>
      <image:caption>Tips for growing the membership renewals for your healthcare non-profit or charity.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.sccanada.ca/blog/budgeting-for-non-profit-and-charitable-organizations</loc>
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    <lastmod>2022-04-21</lastmod>
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      <image:title>Blog - Budgeting basics for not-for-profit and charitable organizations - Make it stand out</image:title>
      <image:caption>Know that the financial activity of your non-profit almost never goes perfectly according to plan. Unexpected expenses and/or opportunities for new revenues can occur at any time. But, done right, the creation, implementation, and monitoring of the budget are enormously valuable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sccanada.ca/blog/10-ideas-for-keeping-your-association-board-engaged</loc>
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    <priority>0.5</priority>
    <lastmod>2026-03-06</lastmod>
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      <image:title>Blog - 10 Ideas for keeping your association board engaged - Make it stand out</image:title>
      <image:caption>Some people join Boards to share their professional expertise; others are looking for a new challenge. Finding the right fit is key to keeping your new Board member engaged.</image:caption>
    </image:image>
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    <loc>https://www.sccanada.ca/blog/join-our-team</loc>
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    <lastmod>2022-04-13</lastmod>
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      <image:title>Blog - Want to join an outstanding team? We want to speak to you! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.sccanada.ca/blog/getting-subscribers-to-open-your-association-emails</loc>
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    <lastmod>2022-04-13</lastmod>
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      <image:title>Blog - Top Tips for Getting Subscribers to Open Your Emails - Make it stand out</image:title>
      <image:caption>Email marketing has the best ROI out there. But subject lines need to convey a message that is both informative and intriguing to entice your membership to open them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/62ac3c72-f84e-4fb5-94e9-21fc90ed03ad/checking-email.jpg</image:loc>
      <image:title>Blog - Top Tips for Getting Subscribers to Open Your Emails - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sccanada.ca/blog/5-tips-for-maximizing-your-networking-at-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-13</lastmod>
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      <image:title>Blog - 5 Tips for maximizing your networking at events - Make it stand out</image:title>
      <image:caption>First impressions when you’re networking are everything! Engage with your audience by introducing yourself and make eye contact at your healthcare conferences. It can be as simple as that!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sccanada.ca/blog/category/Careers</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://www.sccanada.ca/blog/category/Management</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.sccanada.ca/blog/category/Marketing</loc>
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  <url>
    <loc>https://www.sccanada.ca/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-16</lastmod>
  </url>
  <url>
    <loc>https://www.sccanada.ca/about</loc>
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    <priority>0.75</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/d2003d98-fe56-408e-bf41-3c4f371802d6/About-from-rawpixel-id-536215-sfw-1000.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A happy, relaxed dentist teaching a child about her teeth. Having your board support for your association or charity frees up time and relieves stress for professionals working in medical industries. Women especially, often face the added stress of extra family responsibilities at home.</image:caption>
    </image:image>
    <image:image>
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      <image:title>About</image:title>
      <image:caption>A speaker addressing a crowd of healthcare professionals blurred in the background at a conference. Secretariat handles the planning of in-person, virtual and hybrid conferences and events for associations and charities.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/113f6d1b-b533-4a4d-8787-9aec56d0bac1/About-879798878-sfw-1000.jpg</image:loc>
      <image:title>About</image:title>
      <image:caption>A smiling vet holds a small Yorkshire Terrier. Not having to worry about governance, finance or day-to-day association management is helpful for healthcare professionals who work long hours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/60ada64d-8a81-47ad-85b7-3dc93a16393b/About-Denise-Craine-association-management.jpg</image:loc>
      <image:title>About - Denise Craine, CAE — President</image:title>
      <image:caption>Your Secretariat Central team is led by Denise Craine, an experienced association and board management executive who brings over 25 years of expertise in areas ranging from strategic development and fundraising to governance, education, marketing and office administration. In addition to helping associations and societies streamline efficiencies and grow, Denise has extensive volunteer experience working with Alzheimer’s patients and older Canadians and sits on the board of the Family Councils Ontario. Denise is a Certified Association Executive (CAE). You can email Denise here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/58c2df24-b0f3-40f5-b3d2-517070fc94a3/About-Marilyn-Sinclair-association-management-CEO.jpg</image:loc>
      <image:title>About - Marilyn Sinclair, B.Sc., MBA — CEO</image:title>
      <image:caption>Marilyn Sinclair is an accomplished entrepreneur and community leader. Named one of Canada’s Top 100 Women Entrepreneurs, Marilyn has founded several successful businesses, including ALL ABOUT WORDS, Secretariat Central and CME Solutions, named “Best of the Best Agency” under her leadership. Marilyn has spearheaded and managed many not-for-profit initiatives, including Liberation75, the largest Holocaust education event in the world. Amongst many leadership positions, she is Co-Chair of Steven Spielberg’s Council of the USC Shoah Foundation, Past Chair of the Neuberger Holocaust Education Centre (Toronto) and Co-Founder of Dialogue for Descendants (D4D). She proudly served as Canadian representative to the Claims Conference Board for 4 years. A graduate of the Rotman School of Management Leadership Program, Sinclair was recently awarded the BMO Celebrating Women: Community and Charitable Giving Award, and the Canadian Community Volunteer Award. You can email Marilyn here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/90068f40-07cd-4287-8c69-fae9d5ee3913/Secretariat-Central-association-management-staff-2.jpg</image:loc>
      <image:title>About - English &amp; French Support</image:title>
      <image:caption>“We are successful because of the hard work of our passionate and committed team of professionals, including a certified association executive director (CAE), a finance director (CPA), a conference manager, association coordinators, and uber-efficient support and technology personnel. We’re also fully bilingual with French translators on staff.”</image:caption>
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  </url>
  <url>
    <loc>https://www.sccanada.ca/services</loc>
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    <lastmod>2022-04-13</lastmod>
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      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847767761-J2M1HI20BXRQ9XCR0HUD/Large+JPG-Aro+Ha_0387.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/82750b3e-100b-4ba3-ad01-12fdd5fefdb8/SC-home-banner3a.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/7bc3adac-d87d-435a-9721-f3d9cab9ee9f/Services-1011793090-sfw-1000.jpg</image:loc>
      <image:title>Services</image:title>
      <image:caption>A smiling woman leans on her desk. Secretariat specialize in handling the day-to-day non-profit management as well as finance, governance and event planning.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/b999bbad-2a70-4e22-a379-9ad38d887563/Services-from-rawpixel-id-380110-sfw-1000.jpg</image:loc>
      <image:title>Services</image:title>
      <image:caption>Laptop and stethoscope on a desk. We understand the unique issues that healthcare professionals face. Their time constraints and need for clarity and detail. We work within your (sometimes unpredictable) schedules.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/7d722fe8-99e5-4228-8955-57eb611d5348/Screen+Shot+2022-02-24+at+10.58.10+PM.png</image:loc>
      <image:title>Services</image:title>
      <image:caption>Healthcare conference participants standing while talking and snacking. Whether it’s a conference, AGM or online accredited course, we take care of every detail, including securing venues and platforms, onboarding speakers, registering participants, managing abstracts and posters, tech, food, and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/3c11f038-0ee2-4d5f-93ec-867dd8b25374/SC-check-icon2.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/c382639a-8d79-4704-978b-c92dc1924226/SC-check-icon2.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/8e5ebf19-1778-4508-82dc-9d164c41c214/SC-check-icon2.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/d269ed9e-f298-43ca-ab2f-e167f2e7f705/SC-check-icon2.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/a20840d7-0e35-4fb8-841a-5b4c8d967e3e/SC-check-icon2.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/e7febcec-3029-4252-ae30-bb4cffcdb71e/SC-check-icon2.png</image:loc>
      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.sccanada.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/97e705fa-b96f-4f4f-bc87-1642b4204143/Board-support-for-healthcare-associations.png</image:loc>
      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>From day-to-day operations and strategic planning to managing your membership database and organizing conferences, we offer all the association, membership, and event management services you need to deliver value to your members and grow your association or charity.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/77cab931-cdcd-4ceb-b1fb-435e8f1071fb/SC-check-icon2.png</image:loc>
      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/827d17b7-a9c4-401f-8acb-85e25b772588/Turnkey-operations.png</image:loc>
      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/827d17b7-a9c4-401f-8acb-85e25b772588/SC-check-icon2.png</image:loc>
      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/827d17b7-a9c4-401f-8acb-85e25b772588/advanced-technologies.png</image:loc>
      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/827d17b7-a9c4-401f-8acb-85e25b772588/Event-planning.png</image:loc>
      <image:title>Healthcare association management, board governance, and event planning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6205f72a42417723f7e73a5f/f73eb3e9-1e71-49a2-867c-6b278ac5ef36/Pharmacist-with-less-stress.jpg</image:loc>
      <image:title>Healthcare association management, board governance, and event planning</image:title>
      <image:caption>At Secretariat Central, we are driven by a singular goal: To make your work – and life – easier. We understand the unique issues that you face, your time constraints and need for clarity and detail, and we are proficient in working within your (sometimes unpredictable) schedules.  LEARN MORE ABOUT US →</image:caption>
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  </url>
  <url>
    <loc>https://www.sccanada.ca/resources</loc>
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    <lastmod>2025-04-01</lastmod>
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    <loc>https://www.sccanada.ca/careers</loc>
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    <lastmod>2025-07-31</lastmod>
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      <image:title>Careers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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